The Tragedy of Romeo and Juliet Essay Example for Free

The Tragedy of Romeo and Juliet Essay Lord Capulet is partially at fault because he told Juliet to take her time and find someone she loves to get married. As well as Friar Laurence because he made hasty decisions about marrying behind the backs of their parents. Romeo and Juliet because they went behind everyone’s back at such a young age to marry one another. In the tragic love story Romeo and Juliet, written by Shakespeare, Friar Laurence, Romeo, Juliet, and Lord Capulet are all at fault for Romeo and Juliet killing themselves because the use of hasty decisions. Lord Capulet, Juliet’s father, was making hasty decisions by trying to over whelm all the sadness from Tybalt’s death with the ‘good’ news of Juliet’s wedding with Paris. He tells Juliet that she is going to marry Paris that Thursday and it will be a big celebration. Only a day later he changes the date from that Thursday to a day before, Wednesday. Capulet was not the only one to make hasty decisions, Friar Laurence did as well. He was the one that agreed to marry Romeo and Juliet behind their families back. In the intro to scene six it says â€Å"†¦the two confess their loves for each other and prepare to get married by the friar†. Friar Laurence also gave Juliet the potion that would make her seem like she was dead for â€Å"two and forty hours†. Romeo and Juliet were also to blame for their deaths though. They are the ones who made the hasty decision to marry behind their parents’ backs. They were only thirteen and about sixteen as well. If Romeo had been there to talk to Juliet he would have known what was going on and he wouldn’t have killed himself because he would have known that Juliet was still alive. If Romeo didn’t kill himself neither would have Juliet. So, there were many people to blame in the deaths of the very tragic yet romantic Romeo and Juliet; Lord Capulet, Friar Laurence, and of course, themselves Romeo and Juliet.

Business Plan For The Chocolate Shop Marketing Essay

Business Plan For The Chocolate Shop Marketing Essay The confectionery industry in Pakistan is one that is growing and is promising for our business. This is due to the cultural changes and in the liking of our target market. Our marketing strategies include differentiation, creating customer awareness, increasing customer confidence and finally market development. These strategies aim to satisfy our marketing objectives and goals. Apart from these we have set objectives and strategies on a functional level for marketing research, customer services and the advertisement and promotion of our business. Our total investment is of Rs. 4590,000 out of which Rs. 1500,000 is a loan taken from the bank. The interest rate on this loan is 10%, and we plan to pay it off in a time period of ten years. The major problem involved in our business is that of an increase in interest rates and problems that we will have to face in regards with the location of the shop. Our main risk is associated with the competitors. Business Description Brand Name The chocolate shop Tagline of the company One Taste Is All It Takes General Description of the business Our business is that of confectionery chocolate which is customized. We will be opening one outlet by the name of the chocolate shop in either Y-Block in defence or Xinhua Mall. The chocolate will be processed after an order is placed according to the preference of the consumer. Different sizes, shapes, packaging and flavors will be available. The consumer will be able to choose their own blend of all of these. Product and services Semi sweet chocolate chips Milk chocolate chips Classic white chips Semi sweet chocolate baking bars Unsweetened chocolate baking bar Bittersweet chocolate baking bar Milk chocolate baking bar White chocolate baking bar Milk chocolate almond bars Crispy chocolate bars Blueberry and almond chocolate bars We also provide chocolates for special occasions in special packaging Boxed chocolates Holiday specials Corporate gifts Custom molding Fund raising Uniqueness of the product We are one of the very few chocolate manufacturers that make chocolate starting from the cocoa bean through to finished products. Throughout the process, we take special steps to ensure that our premium chocolate delivers our signature intense, smooth-melting chocolate taste. The uniqueness of our product lies in the fact that we make custom made chocolate with variations to the size, packaging and flavor according to the preference of the consumers Intensive quality assurance in the selection of cocoa beans means that we accept only the highest-quality beans. We reject as many as 40% of the beans that are offered to us. Beans that are not selected are sold to other manufacturers. In all of our chocolate product, we use a proprietary blend of cocoa beans that is refined to provide the companys distinct and intense chocolate taste. We roast the cocoa beans in-house to ensure the companys signature flavor profile is consistently maintained in all chocolate products.Because the nibs are fairly uniform in size, we have more control over the temperature and time, so we can get a more specific flavor. Other companies roast their beans before removing the shell, which requires over-roasting the outside portion of the bean in order to roast the inside. This could impart a burned flavor to their chocolate. Finally, we use an intensive refining process to ensure that its chocolate truly melts in your mouth! We have no grainy feel because we refine most of our chocolate flakes until they are 19 microns (human hair is 100 microns in diameter). Other mass market chocolates are refined to only 40 microns. Overview of the confectionery industry Chocolate and Confectionery industry has shown a satisfactory progress in recent years. The industry flourished under tariff protection and it has not only saved foreign exchange which would otherwise have been spent on the imports of such products but has also started earning the much needed exchange to the country. The vast Middle East market is open for the sale of chocolate and confectionery and Pakistan has all the potentials to capture this market. Export of chocolate products included sugar preparations, which increased from Rs.23.173 million in 1985-86 to 295.136 million in 1992-93. The sugar preparations included Pakistani jelly and jams exported in packed form. However, presently more than ten years later the trends have changed to quite an extent. Due to changes in culture and the people being exposed to media, there have been an inclination towards western confectionery which has increased by demand for chocolate confectionery. The Pakistan confectionery product category reached a value of $32.6 million in 2001. It is by far the smallest confectionery market in the Asia-Pacific region. Pakistan contributes less than one percent of the Asia-Pacific confectionery revenue. No single product category dominates the market. Standard grocers are the leading distribution channel, holding one third of the confectionery market revenue. Traditional grocers are the only other channel to capture a double-digit share. The remainder of the market displays a high degree of fragmentation Use this report to understand the key trends and issues in confectionery and assess the competitive landscape of the Pakistani confectionery industry. Goals and potential of the business Goals of the company include the following: To give our customers the best quality customized chocolate To gain the highest market share in the industry To gain consumer confidence and loyalty The company has high growth potential as the industry it is operating in is one which is growing and the willingness and buying power of the consumers is growing as well which will create high demand for our company. Moreover, corporations such as Multinational companies, banks e.t.c are now commonly using confectionery chocolates as gifts to their business clients as well consumers, this will also be of advantage to our organization and help it to grow. Marketing Research analysis Industry Analysis The industry that The Chocolate shop operates in is that of the confectionery industry which is a growing and an immensely popular industry having organizations such as Nirala, Gourmet and Patchi operating under it. The industry relies mainly on the changing lifestyle patterns and the population growth of the target group. Opportunity The opportunity of setting up a confectionery can be linked with the eating habits and demand of the people. People in Pakistan enjoy the traditional confectioneries very well and their demand is still extremely high on occasions such as weddings, birthdays, Eid and also in corporate clients, however recently there has been a cultural change in Pakistan. Now people are turning towards new lines and varieties of confectionery items. This major change can be seen in corporations mostly and now for weddings as well. Increase number of Outlets A rapid increase can be seen in confectionery outlets recently, this is a reflection of the increase in demand. The increase in the number of outlets have made such products more accessible to the consumers. Many organizations have opened small outlets near offices or other locations chosen specifically to maximize convenience for consumers. Consumer demand In Pakistan confectioneries have always been used as gifts on weddings and other occasions however now there is a higher demand for chocolate confectioneries on not only weddings but also on Eid and birthdays. There is a high and an increasing corporate demand for such confectionery items as now people want to deviate from the traditional sweets. Competitor Analysis Our chocolate shop will be competing with all confectionery shops in Lahore, however their main competitor will be Patchi as this organizations main product is chocolate as well. Other competitors are Nirala and Gourmet because they also serve confectionery items on weddings, birthdays, Eid e.t.c. Nirala has been in the industry the longest and many people of Lahore have a loyalty towards this brand. It has been used on weddings and other occasions. One of their strengths lie in their variety of packaging according to the occasion they cater to. Their packaging is quite diverse and comes in all sorts of sizes. They now also offer a sitting place for their consumer which has increased their demand a great deal because this is one of the feature which is not offered by any of their competitors. Gourmet on the other hand has also had an increase in consumer demand recently because of an increase in their product quality. There is a high demand for gourmet products on weddings, however it is not favorable amongst corporate clients. Patchi is the direct competitor of our business. They serve chocolate confectionery in different sizes and packaging. Their major clients are corporate clients and they serve to the upper class of the country due to their pricing. Our business will have a competitive advantage as it will be serving custom made chocolate, sized according to the consumers preference and it is also offering a sitting place in the shop. Moreover, we will also be serving for weddings, birthdays e.t.c. Target Market The population of Lahore is approximately 7,000,000 people. Our major target market will be the corporate clients of Lahore mainly and other adjacent cities as well. The trends in the corporations of Pakistan are now changing, corporations often present gifts in the form of chocolates to their consumer as well as their business clients. This trend is on an increase in the country. We will also cater for weddings in large packaging and other occasions such as birthdays and Eid. However this will be targeted towards the upper and the upper middle class of the country. Our target market will also largely include walk in clients who will purchase chocolate in small quantities as compared to the corporate clients or those catered for weddings. There is no age limit to the target market as Chocolate is a certain product that is liked by everyone. Market Size and trends The market size of our target market includes all of the upper class of Lahore and adjacent cities, all of the upper middle class and any person who could be a walk in customer. Apart from this we are serving to corporate clients which includes fourteen banks and other multinational organizations as well as the local ones. Marketing Plan An in depth analysis of marketing research will be conducted prior to making the marketing plan. Marketing of The chocolate shop will play a key role in the mobilization of targeted number of customers. Major marketing options include, site advertisement, cable ads and handbills among other traditional marketing channels. Before launch of the project, it is recommended that a research for understanding the dynamics of the targeted market should also be carried out, to design the products as well as the promotional strategy. The basic principle of marketing is to sell the right product, at the right price and promote it in the right place to the right people. However, there are other socioeconomic factors, which also affect the production, selling and consumption of foods. The success of marketing is often determined by the extent to which various socio-economic factors are considered. Business Situation As it has already been discussed above, the market for confectionery items are in a growing trend because of the increase in the demand and cultural changes in the country. The scope of the market is great as at the moment the only direct competition our business will be facing is Patchi and there is a high demand for confectionery chocolates within the corporate world. The distribution of our chocolate will be done through our own retail outlet, we will be implementing the strategy of forward integration. Our product will not be distributed to other retail outlets. All orders will also be places at our own shop. Our consumers would want value for their product and they will be given high quality products. The customers will be ranging from all age groups however we will be catering mainly for the upper class and the upper middle class, however a major target market of the business will be of walk in clients. Identification of problems and opportunities The major opportunity of our business is that it is operating in an industry which is growing and has high demand. Another opportunity is of the growing inclination of corporations towards the use of confectionery chocolates for purposes of gifts e.t.c. Our business will also be using state of the art technology for the chocolate making which will be made fresh after the order is places by the customer. The future of the confectionery industry also proposes many opportunities for our business, as the industry is offering a promising growth. This has occurred as a result of cultural changes and the increase in consumer income and spending power. Our business will be serving the needs of the consumers by making available to them customized chocolate which was initially not being catered to them by any source. However our organization will also be facing certain problems. The first issue to face is that of the entry of timing into the market. As the main decisive factors in this case are events and season, we will have to match the timings with these two limitations. For example weddings generally occur around winters in Lahore, therefore entering the market well before that would be a good idea. Another issue that would be faced is of the sustainability of the organization, it is not only important to be successful over a certain time period but the most difficult part is to be able to sustain this success and to be able to meet the changing requirements of the consumers. Another problem would be to see whether the location we will opening our shop at is accessible to a majority of our clients and can attract a large number of walk in customers. Marketing objectives This stage in marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. To be most effective, objectives should be capable of measurement and therefore quantifiable. This measurement may be in terms of sales volume, money value, market share, percentage penetration of distribution outlets and so on. Some of the objectives of our business are as stated below: To increase sales by at least 10% each month To achieve a market share of 10% within the first 18months of operation to achieve atleast 75% customer awareness of our product in our target market within the first 6 months of operation To gain customer confidence within the first 12 months Marketing Strategies The marketing strategies are formulated in such a manner that they will assist in attaining the above marketing objectives Differentiation: this is the primary marketing strategy of our business. We will be offering a unique product that is not available in the market before. This strategy will be useful in increasing our sales objective and the market share objective Increasing awareness about our product is another strategy which will be used to achieve all three marketing objectives of our company. This will be done through effective marketing and promotional activities Customer confidence will be gained by taking in complaints from customers and handling them as the customers desire and also by providing customers with high quality Market development is another strategy which our business plans to follow after a certain time period of our establishment. We will be exploring new untapped markets in terms of geographical area to increase sales and market share. Departmental / Functional objectives Our functional objectives will be divided into the advertising and promotional objectives, customer service and market research objectives. Advertising and promotional objectives: build awareness to reach the customers and tell the market as to what we are what we offer Create interest in our consumers in order to make them visit the shop at least or to make a purchase to stimulate demand and increase the purchasing activity. Reminder advertising which will be used to maintain the interest and awareness of the consumers. Customer service objectives The main objective for customer services is to make sure that the complaints of the customers are heard and are taken care off. Market research To keep the business up to date with the changing demands of the consumers To keep the business up to date with the entry of new competitors To keep the business up to date with the strategies of the existing competitors To keep the business up to date with the technological innovations of the industry. Departmental / Functional strategies These strategies will be implemented in order to meet the above objectives. the advertisement and promotional objectives would be achieved through strategies involving effective advertisements through print and television mediums as well as bill boards. the reminder advertisement objective will be achieved by continuous effective advertisement, however it will not be on such a large scale as it will be at the time of launch. customer service objectives would be reached by having a 24 hour help line available to the customer for complaints and other queries. Market surveys will be conducted time to time in order to achieve the marketing research objectives Control of the Marketing plan In order to keep an effective control on the marketing plan periodic reviews will be held. On quarterly basis a review of the marketing plan will be held to see whether the objectives are being met and if the strategies are efficient or not. Feedback will be taken from not only consumers but also from the employees of the organization on the operations of the company and on the implementation of the marketing plan. The marketing plan will then be reviewed accordingly and changed if needed. Operations Organizational Plan Building a strong, lasting organization requires careful planning and strategy, in which organizational plan plays a vital role. Organization plan discuses the form of ownership and advantages and disadvantages of the new venture. Its further includes authority of principles and rules and responsibilities of all the major position of the business. In the organizational plan, developing the management team and form of organization are the foremost steps. In this the importance of employees, their loyalty and commitment to the organization and type of ownership is of greater concern to the potential investors as well as for the entrepreneur. Form of ownership There are three types of major legal forms of businesses or ownership. The three basic types are: Proprietorship Partnership Corporation These three basic types of businesses are compared with regard to ownership, liability, start-up costs, continuity, and transferability of interest, capital requirement, and management control, distribution of profits losses and attractiveness for raising capital. The new venture The Chocolate Shop is proprietor owned business. The owner is the individual who starts the venture and has full responsibility for all the operations. The owner may hire some personnel such as managers, advisors, and accountant etc, to assist in day to day working of the business. Liability of owners The proprietor is liable for all aspects of the business, which means no distinction is made between the business entity and the owner. This is known as unlimited liability in which owner has to satisfy any outstanding debts of the business, creditors may seize any assets the owner has outside the business. Cost of starting a business The financial cost of the business is mentioned in the financial plan. But here, the cost of starting the business refers to the legal fees and expenses incurred for the formation of the venture. In our new form of business which is based on the sole proprietorship, there are not many legal expenses involved compared to the other forms of ownership. The only legal fees required is the fees for trade name, which makes the cost of starting the business very low. Continuity of business Continuity of the business is one of the most important issues for the investors as well as for the suppliers and customers because investors are concerned about the investment, and suppliers and customers prefer to have long relationship with the business they are interacting with. The chocolate shop is a proprietorship business, in which continuity of the business depends upon the owner will to continue, and or otherwise lasts till the death of the owner. Where as, typically in Pakistan, business is continued by the successor of the owner. Transferability of interest In a sole proprietorship, the owner is completely free in the transferability of interest. The owner can sell any part or the business as pleased or when a good value is given. The chocolate shop`s owner has the same advantage of transferability of the interest being a sole proprietor. Capital requirement The need for capital during the early stages of the new venture can become one of the most critical factors in keeping a new venture alive. For a proprietor, any new capital can come only from loans by any number of sources or by additional personal contribution by the entrepreneur. In borrowing money from the bank the entrepreneur may need collateral to support the loan. Any borrowings from outside investors may require giving up some of the equity in the proprietorship. Which ever the source for fund is the owner or the entrepenure is liable to make the payments and a failure to do so can result in foreclosure or liquidation. However, even with these risks the proprietorship is not likely to need large funds of money to do business. The chocolate shop, has acquired Rs.1.5 million from the bank and the rest of Rs.3 million is invested by the proprietor himself/herself. To acquire the loan from the bank, the owner has to keep his/her house as collateral. Management Control In any new venture, the entrepreneur will want to retain as much control as possible over the business. In proprietorship, the entrepreneur has the most control and flexibility in making business decisions. Since the entrepreneur is the single owner of the venture, he or she will be responsible for and have sole authority over all business solutions. Mean there is a centralized chain of command in the shop. Distribution of profits and losses The chocolate factory is single owner or sole proprietor based business, therefore all the profits and losses are received by the owner. Attractiveness of raising capital The ability of proprietor to raise capital depends on the success of the business and the personal capability of the entrepreneur. Primarily because of the problem of personal liability raising capital is a difficult task. Tax attributes for proprietorship In proprietorship taxable year is usually a calendar year and taxes are deductible on the income generated by the proprietor business. Organization cost is non-amortizable and capital gains are taxed at individual level. A deduction is allowed for long-term capital gains and capital losses are carried forward indefinitely. For the initial organization or commencement of new business, results in no additional taxes for individual. Tax issues for proprietorship The proprietor has some tax advantages that there is no double tax when profits are distributed to the owner and that there is any capital stock tax or penalty for retained earnings in the business. Authority of principle The main authority of principle in the chocolate shop is with the C.E.O that is chief executive officer, who is responsible for the entire major decision making. Main functions of the C.E.O are: Reviewing operating and capital budgets Developing longer-term strategic plan for growth and expansion Supporting day to day activity Resolving conflicts Organogram C.E.O Manager Production Department Sales Department Cashier/Accountant Salesman Salesman Store Keeper Chocolate Maker Chocolate Maker Roles And Responsibilities Of Management C.E.O:This diagram shows that at the top of the hierarchy there is a C.E.O who is the sole proprietor of the business .He the is the only owner of the business his job basically would be to have an overall look at functions of the business .It is a centralize chain of command. As the sole owner of the business will be taking all the major decisions at the top. All the employees of the business would come under his command. Manager: As the name suggests the manager is responsible for managing the resources in the best possible way and give the business its best possible outcomes. Manager takes into account the performance of the sales and production department. The manager is answerable to the CEO regarding the feat of the two departments. The manager also assesses the performance of the workers in the lower levels of hierarchy. Sales Department: Cashier/accountant: The cashier looks after the cash flows (both inflows and outflows) of the business. The person also maintains the accounts of the company, recording its sales, revenue, expenses etc of particular periods. A specialist is required for the job because of the importance and complexity of the task. Salesperson: The primary function of this salesperson is to generate and close leads, educate prospects, fill needs and satisfy wants of consumers appropriately, and therefore turn prospective customers into actual ones. The successful questioning to understand a customers goal, the further creation of a valuable solution by communicating the necessary information that encourages a buyer to achieve his goal at an economic cost is the responsibility of the sales person. Production Department Store keeper: This is a job in which the concerned person has to keep all the records of the inventory and the raw material. He has keep track of every thing which comes and goes from the store. He will report directly to the manager of the daily flows. He will recommend how much and when the raw material is need. Chocolate Maker: This person will handle all the chocolate making process. He will handle all the machinery and the chocolate making process. He is basically a trained professional an artist in his field . He will design and make the chocolate according to the taste of the customer. Financial Plan Total Investment Break down of Initial Investment (Rs. per month) Rent 60,000 x 6 = 360,000 Salaries 80,000 Raw material 300,000 Packaging 150,000 Furniture 600,000 Transportation 600,000 Interior 1500,000 Machinery 1000,000 Rent will be paid six months in advance, totaling Rs. 1200,000. Salaries are a total of Rs. 80,000. Rs. 20, 000 of these would be paid to a manager, Rs. 15000 each to the employees hired for the making of the chocolate and Rs. 5000 each to three other employees who would be taking orders and serving. Products would be sold on a price of Rs. 200 per 100gm of Chocolate. Paid in cash 3090000 Loan from bank 1500,000 Total 4590,000 Income statement Advertisements Advertisements in the income statement are the highest in the first month because that is the starting month so investment in advertisement needs to be higher. It reduces in the summer and increase again October onwards. Depreciation Depreciation is calculated on furniture as 5000, it has zero salvage value and the useful life is 10 years. Machinery has a salvage value of 350,000 and a useful life of 10 years hence the depreciation is Rs. 7083.3. Interest expense The interest rate on the loan is 10% and the loan is to be given back in a period of 10 years and is paid monthly. Jan Feb March Apr May June Sales revenue 1400000 1800000 1600000 1600000 1600000 1600000 CGS 630000 810000 720000 720000 720000 720000 gross profit 770000 990000 880000 880000 880000 880000 Operating expenses salaries 80,000 80,000 80,000 80,000 80,000 80,000 Utility bills 100,000 100,000 100,000 100,000 100,000 100,000 Maintenance 10,000 10,000 10,000 10,000 10,000 10,000 Misc expenses 5,000 5,000 5,000 5,000 5,000 5,000 Advertisement 150,000 50,000 50,000 50,000 50,000 50,000 Depreciation on furniture 5,000 5,000 5,000 5,000 5,000 5,000 depreciation on machinery 7,083 7,083 7,083 7,083 7,083 7,083 interest payments 20,343 20,343 20,343 20,343 20,343 20,343 rent 360,000 transportation 615,000 15,000 15,000 15,000 15,000 15,000 raw material 300,000 300,000 300,000 300,000 300,000 300,000 packaging 150,000 150,000 150,000 150,000 150,000 150,000 total operating expenses 1,802,426 742,426 742,426 742,426 742,426 742,426 Profit before tax -1,032,426 247,574 137,574 137,574 137,574 137,574 Tax( 30%) -309727.9 74272.11 41272.11 41272.11 41272.11 41272.11 Net Income -722,698 173,302 96,302

Strategies to Increase Client Retention in Personal Training

Strategies to Increase Client Retention in Personal Training Devise and support a plan to increase long-term client retention and reduce turnover in a personal training context. INTRODUCTION Physical inactivity is one of the leading causes of non-communicable diseases such as Conroy heart diseases, diabetes, and specific types of cancer (World Health Organisation (2010). Withthe development of advance technology, transportation, and household tasks that involves less exertion; this figure is expected to increase (World Health Organisation (2010).With and   an large amount of growing evidence suggesting a positive association between physical activity and physical well-being, less depression, increased cognitive function and slowing down in advancement of Alzheumeirs disease( Rolland et al, 2008).Physical activity is used to define any bodily movement produced by skeletal muscles that result in energy expenditure (Caspersen, et al 1985)which involves walking, jogging, and rock climbing for example. With physical activity being a vital determinant of energy balance, and is therefore important to weight-weight and obesity. Regular physical activity is associated with both enhanced social and economic capital (Cadilhac, et al 2011).With Society being faced by the rising health care and economic costs in part as a result of physical inactivity, individuals, business government have a mutual interest in the promotion of physical activity. The Majority of adults are aware of the benefits of engaging in regular exercise, with 70% of adults proposing that they would like to do more physical activity(Craig, et al 2009). Regardless of knowing the advantages associated with engaging in regular physical activity, most individuals do not take sufficient exercise to accrue the physical and psychological benefits of exercise. For example, the Health Survey for England (2008) pointed out that only 39% of men and 29% of aged 16 and over met the governments recommendations for physical activity, based the data.   In children aged 2 to 15 years, 32% per cent of boys and 24% of girls were classified as meeting the government recommendations. Most individuals in 2013 (90%) did not know the existing guidelines for the physical activity in the UK. Certainly awareness and knowledge about the benefits of physical are arguably not enough to influence changes in physical activity behaviour. An example being, an evaluation of the gov ernments Change for life campaign suggests an increased awareness, but little change in attitude and behaviour (Croker, et al 2012). Wide arrays of cognitive and psychological variables have been examined as potential links of physical activity adherence (Trost et al, 2002). Between these variables, previous studies have shown that the following are most consistently associated with greater physical activity levels such as fewer perceived barriers, greater enjoyment of physical activity, greater expected benefits, better psychological health, and greater self-efficacy for physical activity, greater self-motivation for physical activity, greater readiness to change and better perceived health for fitness (Sallis Owen 1999) Self-efficacy for physical activity, is described as an individuals confidence in their ability to be physically active on a regular basis, has been one of the strongest and most consistent cognitive correlates of activity level (Rhodes et al, 1999). Both adoption and maintenance is related to self-efficacy in physical activity(Sallis et al, 2007). It has been correlated with physical activity in a variety of settings, which includeslarge population based community samples, exercise groups healthy individuals, and solid exercise programs (Trost et al, 2002). Previous longitudinal studies on Self-efficacy have been shown to predict future physical activity levels (Sallis Owen 1999).In addition, self-efficacy may be improved through training and Morey feedback and therefore could be particularly a vital target for interventions. Perceived barriers also have relate strongly within physical activity. Lack of time is the most common reported barrier within psychical activity among UK sam ples (Dishman, 1994). Other common barriers include lack of facilities, bad weather, safety, lack of exercise partner fatigue or lack of energy, poor health, and being self-conscious about appearance (Trost et al, 2002).Perceived barriers may include subjective and objective components. Objective barriers such lack of exercise facilities may be modified by policy interventions and subjective barriers may be altered through cognitive interventions that disprove beliefs that hamper activity. Therefore the aim of this study is to encourage behaviour change and to increase participation in exercise in client retention. This will be achieved using the trans-theoretical model and to propose strategies to increase long-term client retention and reduce turnover in a personal training. THE TRANS-THEORETICAL MODEL The Trans-theoretical model has been defined as an integrative and comprehensive model of behaviour change that has drawn from all the important theories of psychotherapy (Prochaska Norcass, 1999).The TTM is made up of five stagesprecontemplation, contemplation, preparation, action and maintenance. This Figure shows each stage of the changes of stage Model (Prochaska, 1992) STAGES OF CHANGE   Ã‚   Stage 1: Precontemplation stage Precontemplation is the stage in which an individual has no intention of adopting a physical activity program. Majority of the Bedford who are sedentary may not understand the value of introducing physical activity into their daily routine. When working with them at this stage, encourage them to consider thinking about change and the several benefits. This is a time to educate the individual about the health risks of inactivity and the value of being physically active. With a fitness professional, it is important for them to validate that fact that the Bedford citizens are not ready to make a change; however they should offer encouragement and information about the benefits of making positive changes to their lifestyle. Stage 2: Contemplation stage Contemplation is the stage where the individual who is currently not active but who have the intention of adopting a physical activity program. An individual in this stage is still sedentary, but has started to think about how a sedentary lifestyle is negatively affecting their health. This individual is not ready to make a change, but is starting to think about physical activity as an option. It is important f as the fitness professional to encourage the client to weigh the pros and cons of a healthy behavioural change, so they can start to understand the benefits and participate in physical activity and make other positive lifestyle modifications. Stage 3: Preparation stage The preparation stage is the stage where the clients are both mentally and physically preparing to adopt a physical activity program (Marcus Owen 1992). The individual is no longer sedentary. They now have begun to partake in some from physical activity (e.g. walking, going to the gym, however, there is no consistency or commitment in this stage (Prochaska et al, 1994). Its important for the fitness professionals to work with the client to create a plan for adopting healthy lifestyle changes and overcoming challenges. This plan may include how to fit physical activity into a busywork schedule, also making healthy food choices when eating out and identifying and creating a social support system. This stage is about creating plans adopt healthy behaviour changes that specific to the client. Stage 4: Action stage The action stage is where an individual has been engaging in regular activity for less than six months. This individual begins to carry out the plan created during the preparation stage. It is important for the fitness professional to offer continuous support and encouragement while helping the individual focus on the long-term advantages if making positive behaviour changes. This is stage goal setting particularly useful. It is also important to teach the client how to anticipate and overcome obstacles that could deter their motivation adherence. Stage 5: Maintenance stage The maintenance stage is where the citizens have been engaged in regular physical-activity program for over six months (Prochaska et al (1992).This client has progressed from the action stage into the maintenance stage, where they maintaining new healthy behaviour changes. It is important for the fitness professional to offer continued inspiration to the citizens so they can maintain the changed behaviour, and to identify those things that might cause a setback. The fitness professionals should take time to work with individual to identify things that could tempt or undermine the positive changes the individual decided on. Furthermore, helping the client to strategize how to prevent these recently identified causes for a setback. The goal of the fitness professional is to provide the citizens with the tools necessary for maintaining positive behaviour changes. Therefore, keeping in mind that citizens may hesitate back and forth between stages Prochaska et al (1992).The shift back and forth may be caused by internal such as changes in self-efficacy and external such as commitment to family, work factors. APPLYING THE SELF-EFFICACY THEORY TO INCREASE LONG TERM RETENTION Self-efficacy is defined as the strength of a persons conviction that they successfully execute those courses of behaviours necessary to bring about specific outcome (Bandura, 1979). According to(Bandura, 1989) self-efficacy affects thoughts patterns that can aid or hinder the individual. An individual with high-self efficacy within physical activity will feel better that they have the ability to be successful in exercise related activates. For example, Fitness professionals will help their clients be more successful if they can guide clients to higher levels of self-efficacy. Essentially, this theory is specific to individual tasks and situations, rather than general situations (Rhodes et al, 1999).The transferability of self-efficacy from one area to another depending comparable two domains is. (Maddux, 1995). For example, if a client has high self-efficacy in the area of sport, it is likely that they will high-efficacy within a similar domain, such as exercise, However, there clearly be less transfer of efficacy to domain that is less similar , such speaking to large group of people. The issue of the transferability is one that fitness professionals should consider when aiming to improve a clients sell-efficacy. Referring back to (Bandura, 2000),self-efficacy influences activity choices, effort of intensity  Ãƒâ€šÃ‚   at a task, and persistence when facing obstacles. For example, is the client has low self-efficacy within exercise, they are more likely to avoid exercise. If they do exercise, they be more likely to pic forms of exercise that do not seem challenging, also when obstacles do occur, the client will lower self-efficacy will give up before the client with higher self-efficacy, moreover a client with high efficacy will put more effort into an exercise and be more determined when obstacles occur Bandura, 1990).This difference between clients who have low self-efficacy within exercise and high self-efficacy within exercise is an important distinction personal trainers should contemplate constructing exercise programs and coaching clients. HOW SELF-EFFICACY IMPACTS EXERCISE BEHAVIOR Self-efficacy has been established to have a strong correlation with intense [physical activity. In a survey of 2,053 randomly tested Adults, self-efficacy was found to be the strongest relation to vigorous exercise  Ãƒâ€šÃ‚   (Sallis et al, 1989).Poag McAuley, (1992)found that at any exercise intensity, individuals with higher self-efficacy had a lower perceived exertion during exercise in their study that included 67 adult women, exercise efficacy accounted for 11.1% of variance in womens perceived exertion.   This research has direct consequences for health and fitness professionals trying to promote physical fitness and exercise adherence because effort and persistence are two relevant factors in devising a successful exercise program. HOW EXERCISE IMPACTS SELF-EFFICACY Remarkably, self-efficacy and exercise have a mutual relationship. Even though self-efficacy is a determinant of exercise behaviour, exercise is also a source of self-efficacy (McAuley, 1991). This creates situations because people who need the most encouragement to exercise work out the least, due to low efficacy. However, one of the best ways to increase self-efficacy is through exercise, this will also allow clients to maintain long-term exercise program. For example, in a study conducted by (Mihalko McAuley, 1996)94 middle aged participants who previously did not exercise completed a 20-week aerobic exercise program.   Feelings of self-efficacy during a graded exercise test significantly increased pre-program and post program. Self-efficacy and also be improved during the exercise session.   Moderate exercise can increase self-efficacy in clients when evaluated after a gym session (Treasure Newbery, 1998). A study conducted by (Rudolph and Butki, 1998) found that as little as 10 minutes of aerobic exercise could increase moods of self-efficacy. This has implications for fitness professionals who may deal with a hesitant new client during their first apportionment. If the fitness professional can a get a client to begin exercises that they are comfortable with, this will lead to increases self-efficacy and more willingness to try more challenging exercises later in that session or future sessions. RECOMMENDED STRATEGIES TO INCREASE SELF-EFFICACY WITHIN EXPRESS Fitness professionals and fitness clubs can use several psychological techniques to aid in the development of high self-efficacy with their clients. Because self-efficacy is impacted by mastery experience, vicarious experience, social persuasion, and physiological state, it is logical to develop individual and group strategies aimed at increasing self-efficacy through each of these factors. INCREASING SELF-EFFICACY THROUGH SELF PERSUASION Verbal and social persuasion from respected individuals or from positive self-talk is the third source of self-efficacy (McAuley et al, 1994). As proven through in the studies of Weinberg et al, (1994).Verbal persuasioncan is a powerful way to influence self-efficacy. Exercise professionals should actively look for health promoting behaviours that beginners in exercise are performing and then verbally recognise that behaviour. Personal trainers can also provide behavioural contract that exercise can sign. For example, an individual may sign a contract that they will exercise for at least 30 minutes 3 times per week. Finally, self-talk has recently been shown to increase self-efficacy, decrease anxiety, and increase performance during completion of an athletic skill (Mcauley et al, 1994). Personal trainers can educate their clients on positive self-talk routines to help improve exercise performance. Teaching clients use of affirmation statements such as I can do this and Ive done this before and I can do it again can help the client stay focused on a positive result of their routine. INCREASING SELF-EFFICACY THROUGH VICARIOUS EXPERIENCE Vicarious experience is the second source of self-efficacy, can be targeted through important strategies such ad modelling and imagery (McAuley, et al 1991).Using the idea of modelling, a person trainer could share success stories of people similar to their clients have successfully adopted an active lifestyle.   This would help encourage my clients to implant the idea of I can do it too their minds.   Beginning exercises can analyse the habits of successful exercisers to understand how they reach that level.   Personal trainers, whether recognising it or not, regularly use modelling to increase efficacy within clients. For example, a trainer may use a number of modelling techniques to teach an exercise.   When, discussing an exercise, a trainer may point out another exerciser that is performing the exercise properly, then, the personal trainer demonstrates the exercise (vicarious experience) , finally, the trainer may have the client perform the exerciseà ƒâ€šÃ‚  Ãƒâ€šÃ‚   properly in front of a mirror (mastery experience. If the fitness professional finds that the client has family members or a friend who have adopted exercise into the daily routine, this may good model to use to access vicarious experience. It should be noted that the more similar the client is to model, the greater impact that this model should have on the clients Fitzsimmons et al, (1991). INCREASING SELF-EFFICACY THROUGH MASTERY EXPERIENCE The mastery experience stage is the most powerful source of self-efficacy, it is very important to focus on developing the mastery experiences within a clients exercise program. Using past personal successes, goal setting, appropriate exercise program design, and exercise logs are sources of mastery experiences that can increase self-efficacy. Past mastery experiences within domains should be emphasized when increasing a clients self-efficacy for exercise.  Ãƒâ€šÃ‚   Having the mentally of Ive done it once, I can do it again is powerful thought process that should be used. If the person has not experienced many mastery experiences in an exercise-related environment, it is essential use to effective goal setting during the beginning of their exercise program to create mastery experiences. Proper goal setting is widely recognised as a powerful source of improved task, which is critical the first phase of an exercise program (Gould, 2001).Developing realistic short-term goals lea d to early exercise success can have effect on increase exercise efficacy throughout the mastery experience stage Fitzsimmons et al, (1991) INCREASING SELF-EFFICACY THROUGH PHYSIOLOGICAL STATE Educating clients about what is going on inside their bodies and the physical sensations to expect during exercise can help them decrease anxiety that they may be feeling about the gym session. Once the clients understand that the feelings as muscular fatigue, as well as reaching and maintaining a high heart rate, are involved in exercise, they more likely to cope with physiological states more effectively.   If a client doesnt point out that they are highly anxious while thinking of exercise, a personal trainer can teach them to use relaxation methods such as deep breathing and positive self-talk to ease anxiety (Gould Udry 1994). CONCLUSION Self-efficacy is an important factor within exercise behaviour for gym members. It can help beginners keep going in the face adversity. Furthermore, it can help the middle aged push to another level of fitness. Also help advanced gym members overcome dramatic relapses such as injuries. Due to the fact self-efficacy are both a predictor and an outcome of exercise, personal trainers and strength and conditioning coaches should understand the role that self-efficacy plays in behaviour and decision making. In addition, they should implement several research based strategies as discussed in this study. Finally, in effort to get the most effect from way to increase self-efficacy in gym clients, fitness professionals main focus in this regards should be creating mastery experiences that will create the foundation for positive exercise behaviour with their clients which also increase long-term client retention and reduce turnover. REFERENCES Bandura A. Human agency in social cognitive theory. Am Psychol 44: 1175-1184, 1989 Cadilhac, D.A., Cumming, T.B., Sheppard, L., Pearce, D.C., Carter, R. Magnus, A. (2011). The economic benefits of reducing physical inactivity: an Australian example. International Journal of Behavioral Nutrition and Physical Activity, 8, 99. doi:10.1186/1479-5868-8-99 Caspersen, C.J., Powell, K.E. Christenson, G.M. (1985). Physical activity, exercise and physical fitness: Definitions and distinctions for health-related research. Public Health Reports, 100, 126-31. Craig, R., Mindell, J. Hirani, V. (2009). Health survey for England 2008: Physical activity and fitness. London: The Information Centre. Croker, H., Lucas, R., Wardle, J. (2012). Cluster-randomised trial to evaluate the Change for Life mass media/social marketing campaign in the UK. BMC Public Health, 12, 404. http://www.biomedcentral.com/1471-2458/12/404 Dishman, Rod K. Advances in exercise adherence. Human Kinetics Publishers, 1994. Fitzsimmons PA, Landers DM, Thomas JR, and Van der Mars H. Does self-efficacy predict performance in experienced weightlifters. Res Q Sport Exerc 62: 424-431, 1991. Gould D and Udry E. Pyschological skills for enhancing performance: Arousal regulation strategies. Med Sci Sports Exerc 26: 478-485, 1994. Gould DG. Goal setting for peak performance. In: Applied Sport Psychology. William JM, ed. Mountain View, CA: Mayfield, 2001. pp. 190-205. Maddux JE. Self-efficacy theory: An introduction. In: Self- Efficacy, Adaptation, and adjustment: Theory, research, and application. Maddux, JE, ed. New York, NY: Plenum Press, 1995. pp. 3-33. Marcus, B.H. and Owen, N., 1992. Motivational Readiness, Selfà ¢Ã¢â€š ¬Ã‚ Efficacy and Decisionà ¢Ã¢â€š ¬Ã‚ Making for Exercise1. Journal of applied social psychology, 22(1), pp.3-16. McAuley E, Courneya K, and Lettunich J. Effects of acute and long-term exercise on self-efficacy responses in sedentary, middle-aged males and females. Gerontologist 31: 534-542, 1991 McAuley E, Courneya KS, Rudolph DL, and Lox CL. Enhancing exercise adherence in middle-aged males and females. Prev Med 23: 498-506, 1994. Mihalko SL and McAuley E. Self-efficacy and affective responses to acute exercise in middle-aged adults. J Soc Behav Pers 11: 216-223, 1996. Poag KG and McAuley E. Goal setting, self-efficacy, and exercise behavior. J Sport Exerc Psychol 14: 352-360, 1992. Prochaska, J.O. and Norcross, J.C., 1999. Comparative conclusions: toward a transtheoretical therapy. Systems of psychotherapy: A transtheoretical analysis, pp.487-528. Prochaska, J.O., DiClemente, C.C. and Norcross, J.C., 1992. In search of how people change: applications to addictive behaviors. American psychologist, 47(9), p.1102. Prochaska, J.O., Velicer, W.F., Rossi, J.S., Goldstein, M.G., Marcus, B.H., Rakowski, W., Fiore, C., Harlow, L.L., Redding, C.A., Rosenbloom, D. and Rossi, S.R., 1994. Stages of change and decisional balance for 12 problem behaviors. Health psychology, 13(1), p.39. Rhodes RE, Martin AD, Taunton JE, Rhodes EC, Donnelly M, and Elliot J. Factors associated with exercise adherence among older adults: An individual perspective. Sports Med 28: 397-411, 1999. Rhodes RE, Martin AD, Taunton JE, Rhodes EC, Donnelly M, and Elliot J. Factors associated with exercise adherence among older adults: An individual perspective. Sports Med 28: 397-411, 1999. Rolland, Y., Abellan van Kan, G. Vellas, B. (2008). Physical activity and Alzheimers disease: From prevention to therapeutic perspectives. Journal of the American Medical Directors Association, 9, 390-405. Rudolph D and Butki B. Self-efficacy and affective responses to short bouts of exercise. J Appl Sport Psychol 10: 268-280, 1998 Sallis JF, Hovell MF, Hofstetter CR, Faucher P, Elder JP, Blanchard J, Casperen CJ, Powell KE, and Christenson GM. A multivariate study of determinants of vigorous exercise in a community sample. Prev Med 18: 20-34, 1989. Sallis JF, Kerr J. Built Environment and Physical Activity. PCPFS (Presidents Council on Physical Fitness and Sports) Research Digest. 2006;7(4):1-8. Treasure D and Newbery DM. Relationship between self-efficacy, exercise intensity, and feeling stages in a sedentary population during and following an acute bout of exercise. J Sport Exerc Psychol 20: 1-11, 1998. Trost, Stewart G., Russell R. Pate, James F. Sallis, Patty S. Freedson, Wendell C. Taylor, Marsha Dowda, and John Sirard. Age and gender differences in objectively measured physical activity in youth. Medicine and science in sports and exercise 34, no. 2 (2002): 350-355. Weinberg RS, Hughes HH, Critelli JW, England R, and Jackson A. Effects of preexisting and manipulated self-efficacy on weight loss in a self-control group. J Res Pers 18: 352-358, 1994. World Health Organization. Global recommendations on physical activity for health. Geneva, Switzerland: WHO Press; 2010.

BIG Brother and the Internet Essay -- Web security Internet Essays

'BIG Brother' and the Internet The Internet invention has most certainly opened many doors for a faster, more efficient educational medium. One can find information about almost everything, discussions range from daily issues to highly academic and scientific issues. It has indeed helped this generation to be much more productive and efficient. The vast web of electronic media that connects us is heralding a new age of communications. New digital networks offer a tremendous potential to empower individuals in an ever-overpowering world. However, these communications networks are also the subject of significant debate concerning governance and jurisdiction. While the free flow of information is generally a positive thing, serious problems arise when information flows free, problems such as: How to protect children and undesiring adults from exposure to sexually explicit or potentially offensive materials? How to protect intellectual property rights? How to determine which country's laws have jurisdiction over a medium that is nowhere and everywhere at the same time? How best to protect privacy and protect our values? How to ensure that legislators, access providers, and network users do not stifle disagreeable speech? While well-established legal principles and cultural norms give structure and coherence to uses of conventional media, the new digital media do not fit so easily into existing frameworks. The Internet might be helpful in making lives much more dynamic and resourceful, but we also hear hundreds of horror stories related to the Internet. Some people argue that it also has the potential of destroying our generation by exposing it to "pornography" and other "indecent" material readily available on the Intern... ...plamem.html>" (March 28, 97). 4: Biskupic Joan "Exploring the Frontiers of Internal Freedom" (March 17, 97) Document. "<http://washingtonpost.com/wp-srv/wplate/1997-03/17/037l-03179- idx.html>" (April7, 97). 5: Burton, Scott "The Indecency of the Communication Decency Act" Document."<http://www.isc.rit.edu/~sab0276/stv/cda.html>" (March 28, 97). 6: Fena, Lori , and Godwin, Mike. "Your Constitutional Rights have been Sacrificed for PoliticalExpediency" "<http:www.eff.org/pub/Alerts/cda_020296_eff.statement>" (March 28, 97). 7: Press Release. "Reno v. ACLU: The Road to the Supreme Court" (October 31, 96) Document. <http://www.aclu.org/news/n103196b.html>" (March 28, 97). 8: Webmaster. "ClariNet files suit over Communication Decency Law" Document. "<http://www.clarinet.com/suitepage.html>" (March 28, 97).

Dunkin Donuts Hypothetical Marketing Strategy Case Essay -- Business

Dunkin’ Donuts was first established in 1950, in Quincy, Massachusetts, by William Rosenberg. Over the years the company expanded and now is the largest coffee and baked goods chain in the world. They serve over 5,500 retail outlets; selling more than 4 million doughnuts and 2.7 million cups of coffee daily! Dunkin’ Donuts are famous for their many varieties of doughnuts and their wide range of bakery products - muffins, bagels and munchkins ® donut hole treats. Their products are represented by more than 6,590 worldwide points of distribution, including approximately 4,815 units in the United States alone. History of Dunkin’ Donuts 1946: Bill Rosenberg invests $5,000, forms Industrial Luncheon Services. 1948: Bill Rosenberg opens donut shop "Open Kettle" in Quincy, Massachusetts. 1950: "Open Kettle" name changed to Dunkin’ Donuts. 1955: First franchise agreement signed and executed in Worcester, Massachusetts. 1960: Bill Rosenberg founds the International Franchising Association. 1963: 100th Dunkin’ Donuts shop opens. 1966: Dunkin’ Donuts University (DDU) is created. 1970: First overseas Dunkin’ Donuts shop opens in Japan. 1972: MUNCHKINS ® donut hole treats are introduced. 1978: Introduction of freshly baked muffins. First network TV commercials are aired. 1979: 1,000th U.S. Dunkin’ Donuts shop opens. 1980: Largest Dunkin’ Donuts shop in the world opens in Thailand with seating for 130. 1982: Fred the Baker, TIME TO MAKE THE DONUTS ® television campaign begins. 1990: Allied Domecq purchases Dunkin’ Donuts. 1995: 1000th international Dunkin’ Donuts shop opens in Thailand. Hazelnut and French Vanilla coffees are introduced as companions to Dunkin’ Donuts' famous Original Blend. 1996: Dunkin’ Donuts introduces ... ...the process of finding a new supplier. 5. Selecting the Optimal Alternative Due to the growth in the bagel industry, all U.S. production facilities capable of making bagels were signing long term supplier contracts with different firms hence leaving very few opportunities for additional capacity to be obtained. In order to still thrive in the bagel industry, Dunkin’ Donuts should not terminate their contract with Harold’s Bakery. Rather, they should gradually continue with the rollout by limiting advertising and the pace of store expansion. In the meantime they should assist Harold’s Bakery to find more co-packers in the short term. References: †¢ http://www.twincitybagels.com/html/bagel_history.html †¢ http://time-proxy.yaga.com/time/magazine/0,9263,7601960401,00.html †¢ https://www.dunkindonuts.com/ †¢ http://en.wikipedia.org/wiki/Dunkin_Donuts

African American Essay

Working with African American men as a counselor its necessary to have a strategic plan to be able to work around there ego. African American men in no way wants to feel belittled or not in control. African American men wants to play the â€Å"head of the household role†. According to this case study I would like to do role playing so both individuals can have a better understanding how the other feel. Majority of the therapy sessions would be role playing with some talk sessions. I would like to play the mediator role in this specific case and give homework assignments to the couple. Given that I don’t see Sue as the issue the session would mostly be geared towards Jeremy. Given the Chinese culture I am more worried about how therapy will work for Jeremy. Chinese culture †¢Small numbers of close, lifelong friends who feel deeply obligated to give each other whatever help might seem required. †¢Relationships with other people involve reciprocal obligations. †¢Avoid direct confrontation, open criticism, and controversial topics. †¢maintain harmony †¢Faith in personal relationships than in written rules and procedures for structuring interactions. Questions I would like to address 1. Prior to marriage how did Jeremy about an interracial child? 2. What has influenced Jeremy thinking on having a child? 3. Why has the dynamics of the relationship changed since Sue parents moved to the same city? 4. Has Sue parents been an influence on their relationship? 5. Has Sue discussed her concerns to Jeremy about their marriage? 6. How was Jeremy and Sur relationship prior to marriage? 7. How does Jeremy family feel about his marriage? 8. Besides the issue with having a child, what other issues is the marriage facing? 9. Jeremy working more hours, is that optional or mandatory? 10. What are some of Jeremy concerns about having a bi-racial child?

Hot Wheels

HOT WHEELS ® Kicks Off 40th Anniversary With Diamond-Encrusted Car At N. Y. Toy Fair Year-Long Celebration of Activities by  HWC Press 02-15-08 Hot Wheels ® today announced its year-long plans to celebrate the brand's 40-year heritage at the 105th American International Toy Fair ®. Anniversary activities were kicked off with the unveiling of a custom jeweled 1:64-scale Hot Wheels ® car, designed by celebrity jeweler Jason of Beverly Hills.This one-of-a-kind car, the most expensive in Hot Wheels ® history, was made to commemorate the production of the four-billionth Hot Wheels ® vehicle. The diamonds on the custom-made jeweled car, valued at $140,000, total more than 2,700 and weigh nearly 23 carats. The car is cast in 18-karat white gold, while the majority of the vehicle is detailed with micro pave-set brilliant blue diamonds, mimicking Hot Wheels ® Spectraflame ® blue paint. Under the functional hood, the engine showcases additional micro pave-set white and black diamonds.The Hot Wheels ® flame logo found on the underbelly of the car is lined with white and black diamonds. Red rubies are set as the tail lights, while black diamonds and red enamel create the â€Å"Red Line ®Ã¢â‚¬  wheels. The custom-made case that houses the jewel-encrusted vehicle also holds 40 individual white diamonds, signifying each year in the legacy of the Hot Wheels ® brand. | â€Å"Collaborating with Mattel on the jeweled Hot Wheels car was a dream project for me,† said Jason Arasheben, president ; CEO of Jason of Beverly Hills. The car is truly spectacular and will be a brilliant addition to anyone’s collection. † The vehicle was unveiled by multi-platinum recording artist and car enthusiast Nick Lachey, who grew up playing with the die-cast car line. In late 2008, this unique Hot Wheels ® vehicle will be auctioned off to benefit Lachey's charity of choice. â€Å"Since its introduction, Hot Wheels has revolutionized boys' toys and insp ired automotive trends,† said Tim Kilpin, general manager and senior vice president, Boys and Entertainment, Mattel Brands. â€Å"The historic ctivities we have planned are a fitting tribute to the brand's heritage and will allow us, and our fans, to celebrate this milestone year in true Hot Wheels style. † In 2008, Hot Wheels ® will honor the partners that have helped make the brand successful and will take to the road to celebrate the brand's heritage with its faithful fans. These activities include: Hot Wheels ® Designer's Challengeâ„ ¢ For the first time in its history, Mattel went outside of its in-house design team to seek new car designs and to honor the automotive partners that attributed to the success of Hot Wheels ® cars over the years.Car designers from Dodge, Ford, General Motors, Honda, Lotus and Mitsubishi designed their version of a Hot Wheels ® concept car based on the brand's attributes of speed, power, performance and attitude. Each submitt ed design was created in a 1:5-scale model and unveiled this past October at the 2007 Specialty Equipment Market Association (SEMA) Show in Las Vegas. In late March the 1:64-scale versions will be available at retailers nationwide as part of the Designer's Challengeâ„ ¢ product line. I’ve been involved in multi-million dollar concept car designs but not everyone can relate to these kinds of projects,† said Amaury Diaz Serrano, creative designer, General Motors. â€Å"But, everyone can relate to a Hot Wheels. Regardless of age, race or background, everyone has fond memories of playing with them. To be able to design for Hot Wheels is the closest I will ever get to winning an Oscar. † Hot Wheels ® Cross-Country Road Trip This summer, fans across the country will be invited to celebrate the 40th anniversary as Hot Wheels ® travels Highway 40 to bring together automotive enthusiasts of all ages.Kicking off at Mattel's headquarters in El Segundo in mid-August, the road trip will make stops at the Bonneville Salt Flats in Utah; Speed, KS; Indianapolis; and Detroit, before culminating in a grand finale celebration on September 5 in Watkins Glen, NY — home to American road racing. There, Hot Wheels ® will partner with the Grand Prix Festival of Watkins Glen to participate in the annual celebratory kick-off event honoring the history of the town and race track. At each road trip stop, Hot Wheels ® will host a free event that will be open to the public.Each event will feature life-size Hot Wheels ® cars, kiosks where people can create their own custom Hot Wheels ® â€Å"drivers license,† family-friendly activities, and the opportunity to receive a commemorative 1:64-scale Hot Wheels ® car created especially for each stop, available in limited quantities. â€Å"40 years. Four billion cars. It is a year of exciting milestones for Hot Wheels,† said Geoff Walker, vice president, Wheels Marketing, Mattel Brands. †Å"We just can't wait to get on the road to celebrate with the millions that share the Hot Wheels passion. â€Å"